Crompton
Digitising end-to-end eco-system experience for the retail market player, Crompton. Customer, Store owner, and technician, that makes the hasslefree buying and post buying experience hence inducing brand loyalty
Service
Client
Mobile app
Crompton
Year
2020
Crompton
Mobile App
Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players.
India’s retail space is the world’s 5th largest global retail industry. The online E-Commerce market is rising rapidly in India while is leading to new challenges and opportunities.
When it comes to digitising the retail business.We need to focus on some main factors.
Understanding the behaviour of users is the key to every problem
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Creating memorable, multi-sensory experiences
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Building a seamless shopping experience
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Striving for hyper-personalisation
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Rethinking the outlet spaces
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Integrating online and in-store shopping experiences
This phase is all about spending time with users and having a talk around their experience, journey, issues, expectations, etc. We need to build a detail report analysis focusing on the qualitative and quantitative insights that will help us to study user behaviour.
Moving ahead to craft the journeys for our user’s
We have to now analyse the insights that we have built from our research and brainstorm on what could be the new journey. Not to forget Crompton already had a current flow which is important to study as well. Studying the current journey and mapping out the opportunities areas will help us to build a new journey by not hurting the current operational areas and this step will help in building a new journey that can be easily integrated. We brainstorm on many journeys and come up with multiple options covering the user insights and business goals.
Moving ahead to craft the journeys for our user’s
We have to now analyse the insights that we have built from our research and brainstorm on what could be the new journey. Not to forget Crompton already had a current flow which is important to study as well. Studying the current journey and mapping out the opportunities areas will help us to build a new journey by not hurting the current operational areas and this step will help in building a new journey that can be easily integrated. We brainstorm on many journeys and come up with multiple options covering the user insights and business goals.
Time to build the interface that can enable the journey
We can now design the digital interface that would following the usability pointers and the design principles. Breaking down the insights for each user, we brainstormed and created design options. Post discussion we narrowed down the concepts and created the digital designs for the same.
The rise in retail space and a demanding change of behaviour bring’s in more challenges and opportunities
E-commerce is expanding steadily in the country. Customers have the ever-increasing choice of products at the lowest rates. Retailers should leverage digital retail channels (e-commerce), which would enable them to acquire more customers and build brand loyalty.
Stepping ahead to the final visualisation phase
Post the wireframing we built a UI guide for the product and used the same to build the visual design for the product.
