Electro monster a premium scooter brand. Building a brand identity is for electro monster is to invoke the luxury essence and creating a logo with strong elements that will help the audience connect with the brand.
Exploration with wheel and electric form
Exploration with a form structure of the letter “E” and creating a personality the letter that the audience will connect.
Exploration of a formation of “E” and “M.The positive space displays “E” and the negative
space reads out “M”.
To start with branding it is important to understand the business vision and create focus areas
The best way to reflect the vision here is to focus on 3
main areas :
1) Electric segment
2) New millennial premium lifestyle culture
3)Creating something fresh that would look good in all
applications (Eg on the scooter, showroom, experience centres, charging station etc)
Understanding the goal of the business which help us in creating the design direction
The design trend I focused on was :
Keeping the logo scalable
Keeping the logo less literal
Exaggerated negative space
A geometric shape to make the logo have a premium